Ringed by verdant mountains and dotted with grand, historic palaces and modern, glass-and-steel structures, Seoul is a dynamic capital city that is both deeply traditional and forward-thinking.
Fashion- and technology-forward but also deeply traditional, this dynamic city mashes up palaces, temples, cutting-edge design and mountain trails, all to a nonstop K-Pop beat.
Hongdae is a neighborhood known for its youthful and romantic ambience, underground culture, and freedom of self-expression. Unique cafes, cozy galleries, accessory stores, fashion shops, live cafés and clubs, art markets, and gourmet eateries make this a popular hang-out for local youth and a fascinating place to walk around. These unique places plus the cultural events, street performances, and festivals held here make Hongdae an area that is always packed with people and excitement..