The two main streets meet in the center of the block with one beginning from Myeong-dong Subway Station (Seoul Subway Line No. 4) and the other from Lotte Department Store at Euljiro. Many brand name shops and department stores line the streets and alleys. Common products for sale include clothes, shoes, and accessories. Unlike Namdaemun or Dongdaemun, many designer brands are sold in Myeong-dong. In addition, several major department stores have branches here, including Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore, Noon Square and M Plaza. The department stores carry many premium labels and other fashionable goods at reasonable prices. 

Myeong-dong also has family restaurants, fast food, plus Korean, Western and Japanese dining options. Many restaurants in Myeong-dong specialize in dongaseu (pork cutlet) and kalguksu (noodle soup). Other businesses in the area include hair salons, banks and theaters. 

Namsan Seoul Tower was the first tower-type tourism spot in Korea. The top of the tower is at almost 480m above sea level, including Namsan Mountain (243m) and the tower’s own height (236.7m), making it one of the tallest towers in the Orient. It is comprised of Seoul Tower Plaza, recently opened to public access after 40 years, and N Seoul Tower, operated by CJ Foodville since 2005. The tower was first established as a broadcast tower to send out TV and radio signals in 1969

Founded in 1395 by the first king of the Joseon Dynasty, Gwanghwamun is the main gate of Gyeongbukgung Palace. Roughly meaning “may the light of enlightenment blanket the world,” the name symbolizes the resounding dedication that the people of the Joseon Dynasty had in creating a new dynasty. Constructed solely out of granite, its center is an entrance that resembles a rainbow, called Hongyemun Gate. Above that is a gate tower. 

The present appearance of the gate was completed in 1968 when it was rebuilt using concrete, and it’s location is about 10m behind the original spot. Though Gwanghwamun Gate is the most beautiful of the five palace gates, it was not designated by the Korean government as a national treasure because it was built purely of concrete. The government is now in the process of removing the Japanese building and restoring the palace.